Eirik Solheim is a senior strategic advisor in the development department of the Norwegian Broadcasting Corporation (NRK). He is leading projects involving internet services, interactive TV, social media and broadband strategies. His experience includes years of work as a consultant within the media and entertainment industry for Accenture and experience within digital production as a sound designer, editor, steadicam operator and photographer. He is the editor of NRK’s technology web site NRKbeta.no and he’s also an experienced and price winning blogger with the web page eirikso.com.