Petra Wikström is Director of Public Policy at the Nordic media- and digital consumer brands company Schibsted. Wikström has extensive experience in working with policy issues for several Nordic media companies, both as a self-employed consultant as well as head of public affairs for the largest commercial broadcasters in Sweden and Finland. She has worked at various media associations both in London and Brussels and has been a member of the board of the Association of Commercial Television in Europe (ACT). Petra, who has a degree in political sciences, is originally from Finland, but is now living in Stockholm with her husband and her two teenage children.