Using AI, Upfeed provide a writing and editorial assistant, helping journalists improve viewing time and scroll-depth. Using convolutional neural networks, machine learning, and NLP, Upfeed has worked with linguists at various research institutions in Norway, US, and UK to develop this new writing assistant. Journalists get actionable feedback on how to improve their articles. It goes beyond words and sentences, and looks at structure, flow, and style to optimize readability and meet reader expectations.